Basketball Brain was established in 2011. It is the world-leader in basketball mental training. It is the first of its kind. BasketballBrain has over 230,000 users.

Why the blue square for your logo? What's that got to do with basketball?
We tell our players to be "cool like light blue." When their emotions are too high or too low, when they are over-trying, we remind them to picture this "light blue" square. It calms them down and helps them get in the zone!